Simply the best

Simply the best

We take a look back at some of Toni&Guy’s industry award victories


The number of years Toni&Guy has been awarded Superband status, as voted for by the British public.

Entries spanned from 29 countries and label.m Anti-Frizz Mist took the top spot in the Best New Hair Styling Product category.

An outstanding highlight, Toni was awarded an honorary OBE for his services to British hairdressing in 2008.

In 2020 label.m Anti-Frizz Shampoo was whittled down to become a worthy finalist for the Best Anti-Frizz Solution category.


The number of British Hairdressing Awards Toni&Guy has won, including six Hall of Fame Awards.

2018 saw label.m Fashion Edition Powder to Wax come top of the Best Hairstyling Products at Fashion Beans, marking another win for the professional haircare range.


The holy grail of colour awards, Toni&Guy has won 22 coveted L’Oréal Colour Trophy awards. In 2020, Sam Elliot, Amy Woods, Charlotte Lowndes and Joey Knott all reached the Grand Finals in their categories.


Avant Garde hairdressing awards won by members of the Toni&Guy team, with individual wins by Efi Davies and Indira Schauwecker and to name a few.

The highly commended Best Hairstyling Product in 2019 went to label.m Curl Define Cream, described by Fashion Beans as a ‘foolproof bedhead tamer’.


Toni&Guy dominated the Wella TrendVision’s awards in 2020, bagging 11 impressive wins from all over the UK.


The number of International Hairdressing Awards won to date. This global hairdressing competition brings together some of the industry’s biggest icons.


Fellowship for British Hairdressing awards won. These awards recognise our excellence in supporting new creativity and future hairdressing talent keen to make their mark.


A trophy saying that you’re the very best in the business makes you more credible in everyone’s eyes. And we are!


We’ve been officially awarded CoolBrand status five times from 2009 to 2017, voted for by members of the British public.

  • Words: Lizzie Barron