Toni&Guy Global Digital Studio

Toni&Guy Global Digital Studio

Masterminded by James Tarbuck, the Toni&Guy Global Digital Studio is all encompassing. Platforms are designed to enhance the brand experience so you feel connected to our community

At Toni&Guy we believe that the salon experience doesn’t have to end the moment you step out of the hairdressers. Now, more than ever, it’s important not only to provide physical touchpoints, but also an immersive digital experience to you – our loyal customers – so you can continue to feel a part of the Toni&Guy family.

The digital development of Toni&Guy has grown exponentially, from providing London Fashion Week coverage to becoming an important educational tool that allows our brand ethos and fashion-led aesthetic to be communicated on a global scale. How do we do this? An integrated approach that expands on our in-salon offering, from our dedicated TV channel, to our extensive online store, an informative print and digital magazine, and newsletters that detail brand updates and offers. Read on to find out how you can stay up-to-date via our online platforms.

Digital Campaigns & Newsletters

Our digital campaigns and newsletters blend the inspirational with the informative, whether it’s sharing the latest how-tos so you can achieve a salon quality style at home, or our stylists revealing their product recommendations for your specific hair type. By signing up, members are the first to hear about our exclusive offers.

Print and digital magazines

Available in-salon and online, our magazine is a mix of hair, beauty and fashion news, exclusive behind-the-scenes films from our photoshoots, industry interviews, cultural happenings and competitions. You can pick up a copy the next time you’re in the salon or head online to read our latest articles.

Brand sites

Our brand sites showcase all that Toni&Guy, label.m and essensuals have to offer, from both our extensive online and offline educational courses, through to contemporary seasonal collections, the latest career opportunities and our charity work. It’s also the place to go to find out about new in-salon promotions and rewards, as well as exclusive online discounts.


Our bespoke music and fashion TV channel is played in-salon for you to enjoy while you relax and our expert stylists and technicians pamper you. It’s also one of the ways that we communicate with salon staff by providing educational segments and ideas for staff training.

E-commerce platforms

From our own-brand label.m products to products from retail partners such as Wella Professionals and Kérastase, our online stores feature luxury haircare from a whole host of brands. Here you can shop everything you need to complete your hair regime, from prep to finish.

  • Words: Rebecca Parker