Label.m Campaign Stars

Label.m Campaign Stars

We catch up with some of the Toni&Guy stylists who feature in the new label.m campaign shoot and find out what inspires them


Senior Stylist at Toni&Guy Altrincham and Educator at the Academy Manchester

"I started at Toni&Guy as an apprentice and worked my way up. I really value the opportunities you get to work on photo shoots and at London Fashion Week. Style-wise I like creating natural-looking waves – I want my clients’ hair to look expensive but not too done."

Favourite label.m product?

"I can’t be without label.m Volume Mousse. It gives fine hair volume and makes it look thicker."


Stylist at Toni&Guy London Westfield Stratford City

"I started at Toni&Guy when I was 16 – I immediately fell in love with the job and the creativity of it all. Toni&Guy is such a big family and there are so many opportunities to grow. My celebrity hair icon is Zendaya, she’s not afraid to experiment with her hair and try out quirky looks."

Favourite label.m product?

"I live and breathe label.m Anti-Frizz Conditioner. I soak my hair in it, it’s so moisturising."


Stylist at Toni&Guy Guernsey

"Toni&Guy is really unique as everyone is so talented. I love working there and making people feel good by creating amazing hair. My celebrity style icon is Margot Robbie because she looks so natural and always has great hair. My favourite hairstyle to create is soft, voluminous wavy hair that looks and feels expensive."

Favourite label.m product?

"Definitely label.m Blow Out Spray – it protects hair against heat styling and adds shine."


Stylist at Toni&Guy London Bedford Street

"I’ve been with Toni&Guy since 2018 after I moved from Spain. I am from a family of hairdressers so it’s something I always wanted to do. I love everything about hairdressing; it’s my passion. My favourite era for hair is right now because people aren’t afraid to experiment with crazy haircuts and bright colours."

Favourite label.m product?

"label.m Curl Define Soufflé and label.m Anti-Frizz Balm; they are my best friends."


Stylist at Toni&Guy London Shoreditch

"I joined Toni&Guy because I wanted to be the best hairdresser ever. Haircuts from the 70s and 80s and the bands from this time really inspire me; they were completely different and broke all the rules."

Favourite label.m product?

"The label.m Fashion Edition Dry Volumising Paste – it has a slightly dusty effect and holds hair well."

Click here to find your nearest Toni&Guy salon

  • Words: Lizzie Barron

  • Photography: Chazz Adnitt