The Perfect Curls

The Perfect Curls

We went behind the scenes on our womenswear shoot with Toni&Guy International Artistic Director Jon Wilsdon to find out how to create this season’s perfect curls


Starting with wet hair, apply a generous amount of label.m Curl Define Cream from the roots to the ends. As a rule of thumb, the more hair that you have the more product should be used.


Take small sections of hair and twist them in alternating directions. A chunkier piece of hair will result in a looser curl.


Set the hair using the label.m Tourmaline Dryer with a diffuser attachment.


Shake out the curls using your fingers but don’t run your fingers through the hair.


To give the curls extra definition, use the label.m Advanced Pro Wand 19mm on a medium heat setting.


Apply a small amount of label.m Curl Define Shine Top Coat for a smooth, frizz-free finish.

  • Photography: Nick Thompson

  • Behind the Scenes Photography: James Wong