SS20 Hair Trends for Men

SS20 Hair Trends for Men

We look at the freshest hair trends as created by the Toni&Guy Session Team at the London Fashion Week Men’s SS20 collections


Sleek, sculpted waves and strong pompadour shapes were the order of the day at Velsvoir, complementing the 1950s ‘golden era’ inspired collection, which saw classic tailoring presented in alternative colour palettes. Toni&Guy Artistic Director Louis Maharaj gave hair a spritz of label.m Therapy Rejuvenating Oil Mist before treating it with label.m Curl Define Foam to pack the hair full of moisture. Finally, Maharaj used the label.m Advance Pro Wand to create clean, defined waves and an anti-static label.m Tail End Comb to give hair a smooth finish.


Light and breezy with a hint of nonchalance – soft, unstructured waves were de rigueur at the E.Tautz show, which drew inspiration from the 1980s and music legend Barry Manilow. Toni&Guy Artistic Director Luke Harris prepped models’ hair with Thickening Tonic, which was sprayed at arms length to prevent it from becoming too sticky. Then he used a label.m Large Comb to create a slightly ruffled, lived-in effect, making sure not to “overwork the hair too much or force it in a direction it doesn’t want to go, as this can make it look too rigid”.


Hair was given a strong retro feel to complement the looks at 8on8’s first international catwalk show, which featured a combination of retro-futuristic aesthetics and traditional menswear tailoring. Toni&Guy International Artistic Director Daniele De Angelis prepped hair with label.m Volume Mousse to give hair body and act as a base for styling. Then he applied label.m Anti-Frizz Balm and blow-dried hair away from the face using a small round brush. Finally a liberal misting of label.m Hairspray set the look in place.


Soft, free-flowing hair with natural texture and healthy shine was one of the standout hair looks at Band of Outsiders and mirrored the laidback, beachy vibe of the SS20 collection. Toni&Guy Artistic Director Dexter Johnson started by prepping hair with plenty of Grooming Cream to give it body and create a base before rough-drying it. Next, he built up texture using label.m Sea Salt Spray before adding subtle volume at the roots and all-over lasting hold with label.m Texturising Volume Spray.

See more of Toni&Guy's London Fashion Week Men's coverage here

  • Words: Lizzie Barron

  • Photography: JP Bonello, Chris Yates