LFW AW19 Hair

LFW AW19 Hair

We look at the best-in-show looks, as created by the Toni&Guy Session Team, for next season’s hair inspiration

Bethany Williams

Huge props went to Bethany Williams this season, as she was presented with The Queen Elizabeth II Award for British Design. Using only recycled and organic materials to craft her beautifully bold pieces, Williams’ work is never detached from the environmental and social causes that she champions. Casting her friends and activists as models for this deeply personal show, it was vital that the hair was just right. Happily, Toni&Guy’s International Artistic Director Efi Davies was on hand to create the perfect braids, interlacing them with brightly coloured woollen yarn and satin ribbons.

Tata Naka

The future looked bright for Nata Naka, with the sartorial sisters at the helm presenting a collection that was inspired by their Georgian childhood. Cute cut-out shapes and beads were embroidered onto the brand’s trademark, elegant silhouettes, giving a dash of fun to the grown-up glamour. Toni&Guy’s International Artistic Director and British Hairdresser of the Year nominee Cos Sakkas took inspiration from the styles of supermodels form the 60s and 80s, creating elegantly messy buns and deconstructed beehives, with loose strands to add interest and texture.

Cassey Gan

Flicking two fingers up at minimalism, Malaysian designer Cassey Gan fused form with function this season as she presented a collection that was rich in texture and pattern clashing. With a fashion philosophy that has comfort at its heart, she created loose-fitting silhouettes and pieces that were designed with lots of layering in mind. Making use of woollen and padded fabrics, she used a rich autumnal colour palette. Toni&Guy’s International Artistic Director, Daniele De Angelis gave her work balance with an effortless and feminine twist on the deconstructed ponytail.

Simon Mo

Fashion Scout, the UK’s largest independent fashion showcase for emerging designers, helps to cement London’s reputation as an incubator for raw talent, and this season it once again played host to Simon Mo. Presenting his collection in a science lab inspired setting, the Central St Martins graduate used his pieces to draw attention to the power of herbs and berries, and warn against pharmaceutical pollution. Mirroring this back-to-nature, environmetal approach, Toni&Guy’s Head of Team Jon Wilsdon created pagan buns with twisted details, face-framing strands and interesting textures.


This season, Toni&Guy collaborator I-Am-Chen was inspired by the art of American abstract painter, Agnes Martin. Calling her collection ‘Unclassifiable’ the young designer’s work was as playful as ever, making use of a bright and pretty colour palette with intricate shapes. The Woolmark Prize finalist continued to cement her repuation for having serious sartorial smarts with her trade mark ingenious construction, while complimenting the clever collection, Toni&Guy’s International Artistic Director, Indira Schauwecker created equally skillful, structured waves.

Tolu Coker

Fashion Scout’s stand-out show was undoubtedly Merit Award winner Tolu Corker. Using her work to spread a message of inclusivity, diversity and social responsibility, this young talent created a unisex and environmetally friendly collection from reworked denims, recycled leathers, reused plastic and lace scraps. Mirroring the fresh silhouettes and bold prints, Toni&Guy’s International Artistic Director Efi Davies created hair that was inspired by the late 80s and early 90s. Embracing indiviuality, each model had a unique look as she made use of braids, cornrows and extentions.

ZL by Zlism

For her London Fashion Week debut, designer Zoie Lam invited people to join her on her own plaent, Zlism. Working with a monochrome palette that popped with flashes of highlighter tones, she presented streetwear silhouettes for her “Who Am I” collection, which attempted to contrast happiness with sadness. Inspired by the youthful rebellion of the neon infused pieces, Toni&Guy’s International Artistic Director Sophie Springett mimicked the bright colours and and 90s styling creating textured curtains and sleek braids bound with similarly colourful threads.


Drawing on her student days studying New Music Composition at the in ochschule für Musik Freiburg in Germany, designer Alice Jane’s collection was titled ‘The Unexpected’ and focussed on that Neue Musik (new music). Composing her designs without using any paper, this season she created abstract pieces, which embraced sculpture and disruption. The curved lines and structure were interpreted by Toni&Guy’s International Artistic Director Sophie Springett, who created unexpected movement with hair that was blown out and sleek at the front, yet ingeniously intricate and tied up at the back.

See all our Fashion Week coverage here.

  • Words: Miriam Bouteba