Colour Revolution

Colour Revolution

Introducing Koleston Perfect ME+, the groundbreaking hair colouring movement from Wella Professionals

Bring some superior colour into the new season with a luxurious hair dyeing experience that will brighten your complexion and leave your hair rich in colour with a natural, glossy shine. Thanks to a scientific breakthrough at Wella Professionals, achieving long-lasting, luscious hair colour just got easier with Pure Balance Technology™ and Koleston Perfect ME+.

Powered by more than seven years of scientific research and 20 patents, Wella’s experts have explored over 3,000 variations, determined to discover colour perfection. This has resulted in a pioneering new formula that ensures vibrant colour with unparalleled depth and richness. Making use of Pure Balance Technology™ and ME+, this groundbreaking formula has an improved fragrance and offers the same expert grey coverage as Koleston Perfect while working to neutralise free radicals – the leading cause of hair damage – leaving you with shiny, healthy-looking hair*.

Select your preferred shade from Toni&Guy’s Colour Menu – a contemporary spectrum of luminous blondes, deep brunettes and fiery reds that work to complement your natural colouring. Then allow Koleston Perfect ME+ to go to work to create your chosen colour. And thanks to the ME+ technology, you’re 60 times less likely to have an allergic reaction to the dye compared to its predecessor**. The result? Beautiful, even colour that is true to tone from root to tip.

Unlock your hair colour revolution with Wella Professionals’ Koleston Perfect ME+. Book a colour consultation at your nearest Toni&Guy salon today. #AskForWella

*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. **FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS – Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.