Discover the inspiration behind label.m's latest campaign

Completely in tune with the zeitgeist, and as the Official Haircare Product of London Fashion Week, label.m’s campaign imagery always has an edgy sartorial appeal. With individuality, diversity, equality and unity at its heart, this year’s offering sees the brand evolving its well-received WE ARE TWO//² campaign.

Art-directed by Global Creative Director, Sacha Mascolo-Tarbuck, who produced each of the final looks alongside her celebrated Art Team, WE ARE TWO//² showcases five couples, each with unique hair textures and bold looks.

“For our latest campaign, I wanted to further develop the story and evolve the concept from last year, where there’s a stronger visual connection that combines the ‘power of two’ with the definition of style and infinite possibilities or every conceivable hair texture,” explains Sacha.

“WE ARE TWO//² is a personal statement that’s empowering, commercially relatable, and expressive. It’s an authentic platform that showcases hair being the ultimate accessory and where the trend is driven by our salon clients.”

The newWE ARE TWO//² collection has launched in Toni&Guy salons all over the world. Find your nearest salon and book a free consultation now.