Blonde Couture

Blonde Couture

From cool platinum to honey gold – whichever shade of blonde you go for this summer, boost radiance and reduce damage with WELLAPLEX and Wella Professionals Colour

The ultimate summer glow doesn’t end with sunkissed, dewy skin. Shimmering blonde locks are the perfect look for the hotter months, illuminating and complementing your features and elevating your holiday style. 

Tailored to you, a combination of Wella Professionals Colour and the groundbreaking repair technology in WELLAPLEX work together to ensure your hair remains healthy during and after colouring, without compromising its lustre or vibrancy.

Whether you opt for ombre, bronde, balayage, écaille or a full head of highlights, your colour technician will give you a truly bespoke experience and a head of couture blonde colour. To ensure unparalleled softness and shine, the innovative three-step WELLAPLEX strengthening treatment penetrates deep into every strand to repair hair from within.

It all starts with the No1 Bond Maker, which works to create bonds within the hair during lightening or colour application. No2 Bond Stabilizer is then applied to keep the newly formed bonds strong, whilst also balancing pH levels and strengthening the hair’s structure. The No3 Hair Stabilizer is the final step for long-lasting smooth, silky hair. This at-home treatment should be applied once a week to protect and maintain your mane until your next WELLAPLEX treatment. The end result? Mesmerising blonde colour that stays strong, healthy and manageable all summer long.

Achieve healthy, beach-ready blonde hair this summer with WELLAPLEX and Wella Colour. Book your treatment at your nearest TONI&GUY salon today.

#SayYesToWELLAPLEX #SayNoToCompromise

  • Words: Monique Todd