go for bold

go for bold

Introducing Toni&Guy’s Colour Menu – a groundbreaking and fully customisable guide to vibrant shades and on-trend colour techniques for gorgeously radiant hair

Achieving long-lasting, luscious hair colour just got easier with Toni&Guy’s Colour Menu – a new easy-to-follow tool unveiled in time for spring. A contemporary spectrum of luminous blondes, deep browns and fiery
reds have been developed to complement a range of skintones and eye colours, while innovative colour techniques such as ombre, strobing and Toni&Guy’s own signature Lumi-Umbrage offer character, tone and texture.

‘We created the Colour Menu to help each client really understand the palette of colour
and guide the colourist to achieving the correct hue,’ says Jo O’Neill, Toni&Guy’s International Technical Education Director. ‘It’s all about making things quick and simple.’

Crafted by Toni&Guy’s Global Creative Director Sacha Mascolo- Tarbuck and the multi-award-winning Artistic Team, the Colour Menu factors hair length, colour history, service time and maintenance through a selection of eight advanced techniques. This means that clients can receive a truly bespoke colour, with each consultation offering a tailor-made aftercare regime for easy maintenance.

‘Colour is essentially make-up
for hair that you don’t take off,’
says O’Neill. ‘It uplifts the skintone, it brightens the eyes and gives radiance to your complexion. Even if you haven’t got make-up on, the right hair colour can really enhance everything about your face.’ Here are four ways to pop your colour.

Ultimate Blonde

‘The biggest and most popular colour is blonde. It’s still the number-one shade clients ask for. With the Colour Menu you can browse di erent degrees of rich honeycomb and beige through to icy platinum,’ says O’Neill. With an ultra-lifting service that can lighten hair up to seven levels, the Ultimate Blonde service also works
as a perfect base for soft pastel shades
such as lavender,
pink and rose gold.

Global Colour Red

Statement reds look striking on all hair types and lengths, and can be customised to suit both cool and warm skintones. Whether you are a veteran redhead or new to the ery hue, the Colour Menu will help guide you to the perfect shade. And as every redhead knows, this colour requires extra upkeep to maintain its brilliance. To help, your stylist will recommend a bespoke aftercare regime
of Wellaplex and Smartbond by L’Oreal Professional treatments, to ensure long-lasting vibrancy and lustre.



Global Colour Brunette

Achieving the perfect shade of brunette is often a matter of trial and error. But with the new Colour Menu, it’s easy to achieve your ideal shade from the start. Rich chocolate shades o er warmth and depth, with the potential to reach lighter or darker shades depending on the tone of the hair. For a low-maintenance sumptuous brown hue, colour glossing gives hair mirror-like shine, multi-tonal texture and an even colour from roots to ends.

Root/Stretch Ombre

This popular technique focuses on achieving a smooth graduation of colour, where the tone drifts from a darker hue at the root to a lighter shade throughout the lengths and tips. Expert blending techniques ensure a seamless progression in colour that is attering and glow-enhancing. The Colour Menu allows you to choose from a wide range
of low-maintenance, natural ombre looks through to more playful shades with dramatic colour contrasts.

  • Words: Monique Todd

  • Photography: TONI&GUY