Lingerie to love

Lingerie to love

Valentine’s day is just around the corner and inevitably, with it will arrive an onslaught of trashy looking lingerie primarily composed of nasty red lace. But it doesn’t have to be that way. Now more than ever, brands are designing underwear for the women who’ll be wearing it, rather than the gaze that will fall upon her. Here are some of our favourites.


With its use of the sort of vivid colour combinations that really ought to clash horribly – think sheer silks in shades of scarlet next to punchy panels of fuschia velvet – simple lines, sleek design and delicate Italian fabrics, New York’s Araks is the cool girl’s underwear brand of choice. And it’s its ace aesthetic that has garnered the brand a host of high-profile, super stylish devotees with the likes of Sarah Jessica Parker, Sofia Coppola and Scarlett Johansson all being fans.

Les Girls Les Boys

It’s hard to imagine anything as different to the hypersexualised aesthetics of Agent Provocateur as Les Boys Les Girls, the latest underwear project from lingerie doyenne Serena Rees. With a focus on outerwear too, slouchy tees, cosy hoodies and unashamedly comfy-looking trackies – almost identical to those in the ‘Les Boys’ section of the site – sit alongside the soft cupped bras and big pants. This is underwear for the DGAF generation.

Love Stories

Good luck finding a perfunctory nude bra in one of Dutch underwear brand Love Stories’ pretty boutiques. Celebrating individuality by juxtaposing delicate lace and silky satins with sporty trims and bold prints, its mix and match style is a refreshingly realistic approach to how women actually get dressed in the morning. Although, with its awesome selection of classically cut silk PJs and slogan eye-masks, you might never want to get out of bed.

Rossell England

With over 15 years experience working in womenswear for the likes of Calvin Klein and Narciso Rodriguez, Jo Rossell returned to Blighty with a wealth of technical nous and a honed, clean aesthetic. Minimal, but with an almost oldy-worldy charm, and manufactured in one of England’s last lingerie factories, her eponymous label uses only premium cottons and silks sourced from across Europe, while clever panelling ensures that there’s no need for uncomfortable underwiring.

  • Words: Miriam Bouteba