London Fashion Week Report: SS18

London Fashion Week Report: SS18

The London showcase saw designers play on thematic references for an array of collections that celebrate the city's eclectic spirit

Sophia Webster

A whimsical botanical woodland landscape provided the backdrop for Sophia Webster’s Away With The Fairies collection. Drawing inspiration from the Cottingley fairy phenomenon of 1917, the SS18 offering saw delicate petal-filled perspex platforms, colourful beaded clutches and flower and butterfly decorative motifs adorning everything from wooden clog mules to dainty heather coloured bucket bags. Toni&Guy International Artistic Director Cos Sakkas headed up the Session Team who complimented the collection with wispy and romantic tresses. Fine hair was prepped with label.m Resurrection Style Dust while thicker locks were primed with label.m Texturising Volume Spray before hair was gathered in a low ponytail and then twisted into a low bun. Strands around the hairline were left loose for a delicate, feminine finish.

Pam Hogg

Pam Hogg payed homage to the Hollywood femme-fatale Veronica Lake and her youthful innocence as a swarm of body-confident models stormed the catwalk in monochrome cutout latex and gauzy chiffon. Sophie Springett headed up the team who perfected bouncy voluminous styles who used the label.m Advanced Pro 28mm Tong to curl front sections of the hair before back-combing through roots to give height. Hair was then finished with a liberal application of label.m Therapy Rejuvenating Oil Mist for a glossy, smooth finish.


Xiao Li

Xiao Li’s I am Not a Robot collection carried an air of defiance, with models wearing mesh and organza that subtly showed hints of skin, echoing notions of a robot’s invisibility, but a definite sense of presence. Colourways of pink, red and pristine white accentuated the feminine silhouettes of light-as-air chiffon dresses, over exaggerated ruffled shoulders and floaty A-line skirts. Efi Davies created sharp, structured hair with striking defined partings, using label.m Hairspray to wet the partings before gently blowdrying. Front sections were then tonged loosely before label.m Therapy Rejuvenating Radiance Oil was run through lengths to give a subtle healthy shine.


Paul Costelloe

Jackie Onassis provided the inspiration for Irish-American designer Paul Costelloe’s SS18 showcase. Combining both classic Parisian flair and slick Washington style, Costelloe dreamed up flouncy coats in silk jacquard, summer-weight wool and appliqued cottons in sunshine hues of yellow and pink. Cos Sakkas drew on the 60s, giving a modern interpretation of the ponytail which was prepared using label.m Volume Mousse and pulled back into a sleek ponytail that sat at the crown. To finish, hair was spritzed with label.m Hairspray to hold securely in place.

Tata Naka

Tata Naka’s SS18 showcase took a nostalgic look at 40s and 50s femininity with a collection of long-line board shorts, flirty striped summer dresses and tailored jumpsuits. Continuing with the feminine theme, Cos Sakkas and the Session Team scultped hair into a Glam Garland, part of Toni&Guy’s Fashion Fix Menu. To start hair was sectioned into a low side parting before being scalp braided at the crown to the ends and then fixed at the nape of the neck. For a soft look, wispy hairs were left loose around the hairline beforethe style was set with a generous helping of label.m Hairspray. Coloured ribbon in summery shades of pink, yellow and orange were interwoven in the braid to create interest.

House of Holland

Drawing inspiration from The Streets debut album Original Pirate Material Henry Holland sent model down the runway in swashbuckling pirate and beach girl ensembles. Prints symbolised choppy waves, while embroidery saw underwater themes detailing denim dresses. International Artistic Director Cos Sakkas create beachy texture by prepping hair with label.m Sea Salt Spray before diffusing to dry in the product. To finish label.m Texture Wax Stick was used to maintain choppy definition.

  • Words: Rebecca Parker