In The Pink

In The Pink

Are you #Summerhair ready? Step out in this season's most coveted hue – Blushed Blonde

Brighter days call for brighter hair, and what better way to celebrate the long hazy summer than with a striking new hair colour? Whether you’re having a chilled poolside holiday or hitting the festival circuit, make a statement with this season’s muted shade of dusty pink.

L’Oréal Professionnel’s new Blushed Blonde is created with the new #COLORFULHAIR range, comprised of eight bold hues. Blush is the ultimate sunshine-season shade, and is already a firm favourite with celebrities, having been spotted all over social media. The colour service infuses hair with a hint of pearlescent rose blush – a sophisticated alternative to the bold fuschia tints that dominated last year. This colour process combines textured layers of pastel pink and peach with light-catching, glittering metallic highlights that work in harmony to leave hair delicately shimmering in the sunlight. This colour result works well with all skintones to achieve a universally flattering finish.

Toni&Guy International Techincal Art Director Siobhan Golden applies colour to model Florence's hair, Toni & Guy Educator and Style Director Fotis Sfetas styles model Florence Rose's new pink look
The Blush Blonde look is perfect for summer as it warms up your complexion and gives you a gorgeous, healthy glow"

Siobhan Golden, International Technical Art Director

‘This look is perfect for summer because it warms up your complexion and gives you a gorgeous, healthy glow,’ says Toni&Guy International Technical Art Director Siobhan Golden, who worked alongside Toni&Guy Educator and Style Director Fotis Sfetas to conjure up the dreamy candyfloss colour on influencer Florence Rose. ‘It’s low-maintenance as it fades out very softly,’ Siobhan adds. Trial the trend on the ends of grown-out Balayage for a subtle, illuminated finish. Pink is the new blonde – this season, prepare to blush. 

 Ask your stylist about the new L’Oréal Professionnel #COLORFULHAIR range, with eight intermixable direct dye shades, perfect for the festival season as they each last just a few washes. Book an appointment at your nearest participating Toni&Guy salon.