Dress like Drake

Dress like Drake

WALLETS AT THE READY for the opening of the rapper's ovo store in London

OVO, or October’s Very Own, is musician Drake’s new fashion label - named after his 24th October birthday.  With outlets established already in New York, Los Angeles and Toronto, London now looks set for a slice of the action with a store in Soho's Berwick Street.

The flagship will sell the Canadian clothing and other Drake inspired merchandise. Expect plenty of slogan printed tees, colourful sports caps and slouchy sweatshirts with prices ranging between £32 - £110.

No date has been given for the opening as yet, but we think October would certainly be fitting...



  • Words: Rebecca Parker