Future Faces

Future Faces

A dynamic pool of contestants head to the Toni&Guy London Academy as the next stage of the label-me competition heats up

For more than a decade label.m has been at the forefront of fashion, helping to set trends both on the catwalk and the high street. Its innovative online platform, label-me.com, acts as a springboard to find new talent, with aspiring models uploading their pictures in the hope of becoming the face of the award-winning haircare range. Last year’s winner, Aurora Richards, fronted the label.m global print campaign that ran across glossy magazines including Vogue and Cosmopolitan.

Now in its second year, a brand new wave of hopefuls took to the site with showstopping hairstyles in a bid to be at the helm of the coveted 2017/2018 campaign. From the hundreds of applicants, a vibrant mix of finalists were shortlisted and invited to the Toni&Guy London Academy to take part in a casting day. Global Creative Director of Toni&Guy and label.m, Sacha Mascolo-Tarbuck, was joined by International Artistic Director, Cos Sakkas and label.m Education Manager, Eamonn Boreham, to help whittle down the competition to the final worthy winner, who will be announced in May.

‘I’m so pleased that this year’s label-me competition attracted such an enthusiastic and diverse group of people – our label.m brand fans come from all walks of life,’ says Sacha. ‘Style goes beyond the aesthetic, and each person truly embodied this and wasn’t afraid to show off their individuality.’ Think you’ve got what it takes to be the face of label.m? The search is already on to find next year’s winner. Simply upload your most stylish shot to label-me.com to be in with a chance of becoming a prestigious finalist. Ready, set, selfie.

  • Words: Rebecca Parker

  • Photography: Jean-Pierre Bonello