London Fashion Week Report: AW17

London Fashion Week Report: AW17

Americana, female power dressing and military styling - London’s AW17 collections were decidedly political

of Holland

Henry Holland opted for flames, colourful cowboy boots and fringing, paying homage to retro Americana for his AW17 collection. International Artistic Director Cos Sakkas carried on from the Western theme with the hair creating a retro roll prepped with plenty of label.m Volume Mousse before backcombing into position. The ends of the roll were secured in place with simple three strand braids before finishing with a spritz of label.m Rejuvenating Oil Mist for a glossy shine. 

Tata Naka

Rich emerald and cobalt tones offset Tata Naka’s tribal prints that took inspiration from Africa and its modern evolution. Hair was sleek and pulled into a strong ponytail that acted as a canvas for decorative floral detailing. To prepare hair, International Artistic Director Cos Sakkas applied label.m Volume Mousse and blow-dried into the hairline to ensure a smooth base. A label.m Metal End Tail Comb was then used to create a ponytail, making sure it was completely knot free. 


Mary Katrantzou

Intricately beaded dresses and velvet suits were the perfect accompaniment to Mary Katrantzou’s Disney Fantasia-themed collection. Hair was kept simple to show off the collection with International Artistic Director Indira Schauwecker applying label.m Blow Out Spray to hair before blow drying into an uncomplicated centre parting. Lengths were tucked behind the ears and set with label.m Hairspray.

Pam Hogg

An army of lovers in military uniforms paraded down Pam Hogg’s catwalk with a monochrome palette peppered with splashes of vibrant red, yellow and green. The TONI&GUY Session Team constructed glamorous 1950s pin curls style curls that peeked out from underneath retro army surplus hats. International Artistic Director Chie Sato used a generous helping of label.m Extra Strong Mousse to provide a base for bouncy voluminous curls that were created with the label.m Curling Tong 19mm, coiling hair horizontally to form a dramatic side parting.

Xiao Li

Oversized garments and slouchy knitwear was the order of the day at Xiao Li, presenting a collection of laidback loungewear. Top knots were brushed into high ponytails with the label.m Grooming Brush by TONI&GUY's Efi Davies. Hair was then twisted into a roll and loosely secured with wispy baby hairs left loose to frame the face. To complete the uncomplicated look label.m Texture Volume Spray was applied to give moveable definition.

Paul Costelloe

Games of Thrones met the Tudors as latex leggings and exaggerated sleeves were paired with heritage fabrics at Paul Costelloe - the uniform for today’s powerful woman. TONI&GUY's Cos Sakkas sprayed hair with the Fashion Edition label.m Wax Spray and gently combed through for a sleek, even finish. A subtle quiff was constructed with ends tonged with the label.m Advanced Pro 19mm wand to add texture and movement.


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  • Words: Rebecca Parker