The Brits are Coming

The Brits are Coming

Toni&Guy partners with the Brit awards

This February marks the 40th anniversary of the first ever Brit Awards ceremony, which took place to honour The Queen’s Silver Jubilee and has since become one of the most hotly anticipated events in the music calendar.

This year will see Toni&Guy partner with the iconic event as part of its official BRITs Backstage SPA Hair Partner – where some of the biggest names in hair and beauty will be on hand to tend to performers and guest presenters in the run up to, and on the night itself. The Toni&Guy International Artistic Team will be on site, armed with a huge selection of products from the award-winning label.m Professional Haircare range to create flawless red carpet-worthy looks.

The evening, hosted by Dermot O’Leary and Emma Willis, will see some of the nation’s favourite artists competing for a coveted award, including Blossoms for British Breakthrough Act, Nao for British Female Solo Artist and The 1975 for British Group.

Already scheduled to perform on the 22d February are Little Mix, Emeli Sande, Ed Sheeran and Robbie Williams – who carries the title as the most BRIT awarded performer ever – with more names to be announced.

We’re thrilled to be associated with the BRITs and are excited to be backstage looking after the hair of the world’s most accomplished people in the music industry.' - TONI&GUY and label.m Global Creative Director, Sacha Mascolo-Tarbuck

Don’t miss a minute of music’s most important night: for exclusive backstage news as it happens, follow us @toniandguyworld