London Fashion Week Men’s Report: AW17

London Fashion Week Men’s Report: AW17

London’s AW17 showcase is an ode to this year’s social unrest, presenting forward-thinking collections that pay homage to individual style

Chester Barrie

Quintessential British tailoring specialist Chester Barrie imagined six friends meeting up after their respective nights out, resulting in an amalgamation of styles. Toni&Guy's Philipp Haug styled model’s hair according to each of their individual looks, constructing a mix of Black Tie-appropriate, sleek, off-centre parted hair crafted with plenty of label.m soufflè, with juxtaposed beautifully with the gently tousled lengths created with label.m Curl Cream to generate casual, undone texture. 

Matthew Miller

Matthew Miller’s AW17 dystopian ‘Project Fear’ collection fused cross body straps with silver hardware detailing, that looked like a utilitarian survival kit-come-backpack, with a staple monochrome palette to represent dysfunctionality and social unrest within contemporary society. Hair was split into two distinct styles, projecting the idea of moving from old to the new, created by Chie Sato. The start of the show opened with clean graphic cuts kept in place with lashings of label.m Hairspray, while the end of the show saw models wearing soft mussed up hair prepped with label.m Volume Mousse.


E. Tautz

Peter Mitchell's photographic series ‘Some Thing means everything to somebody’, which features images of scarecrows isolated in fields across the UK, provided E. Tautz creative director Patrick Grant inspiration for his AW17 showcase. Clothing was loose and oversized with hair reflecting a weathered aesthetic. Toni&Guy's Kevin Luchmun created soft bouncy waves that looked as though they had been battered by the elements by prepping hair with Thickening Tonic to achieve natural volume, before scrunching in label.m Thickening Cream to complete the weather-beaten look.

What We Wear

Musician Tinie Tempah used LFWM as a springboard to launch his new label, What We Wear - a wearable athleisure collection influenced by different cultures, designs and architecture, and created with the everyday man in mind. Toni&Guy's Charlie Cullen worked with each model’s unique hair texture and sprayed label.m Sea Salt Spray into fringes for layered movement, completing with label.m Matt Paste for a ruffled finish.

Daniel w. Fletcher

Daniel w. Fletcher’s AW17 collection intended to demonstrate the turbulent nature of 2016 merged with seventies style - both periods of social unrest and a sense of wanting to break out from the mould. This contemporary twist saw teddy bear textures combined with supple tan leather with hair harking back to the longer length flicked styles of the 70s. Toni&Guy's Daniele De Angelis produced a feathered look by layering label.m Volume Foam throughout each section of the hair before blow-drying and setting with label.m Hairspray to give a soft finish.

  • Words: Rebecca Parker