Soft Touch

Soft Touch

Protect your hair during in-salon colouring by using Smartbond from L’Oréal Professionnel. It will leave your hair feeling stronger, softer and shiner than ever before

Many of us worry about damage to our hair from colouring, whether going for a subtle change or total transformation. That’s why L’Oréal Professionnel has created Smartbond – a new two-step treatment designed to protect and strengthen the bonds deep within the hair during in-salon colour services. Its clever formula contains a blend of maleic acid, ceramides and polymers that bolster your hair’s natural shine and softness. The process is easy – Smartbond is first added to L’Oréal Professionnel’s colours or lighteners to preserve and reconstruct the bonds inside the hair fibre. Smartbond is then used as a luxurious pre-shampoo to further boost texture and strength, leaving your hair feeling healthy, even and buoyant, both inside and out.

the process

Smartbond involves two simple steps during your in-salon service. Firstly, your colourist adds it to the colour mix. Secondly, it is applied directly to your hair as a pre-shampoo after the colour is rinsed out. Silky smooth hair guaranteed.

Achieve touchably sleeker, luxuriously coloured hair with an in-salon L’ORÉAL Professionnel Smartbond service. Book in at your nearest participating TONI&GUY salon today.

  • Styling: Rachel Bartlett

  • Colour : JO O'Neill