No filter needed

No filter needed

Discover the colour service that will make your selfies pop

With over 5.7 million followers on Instagram, if there’s one thing supermodel Alessandra Ambrosio knows, it’s how to take a gorgeous photo. Now, as the face of L’Oréal Professionnel’s new DIA RICHESSE HI-VISIBILITY, she has her signature #NOFILTERCOLOUR wrapped up – vibrant, intense colour and gloss that make an impact in any light.

DIA RICHESSE HI VISIBILITY is L’Oréal Professionnel’s most visible tone-on-tone colour ever, enriched with direct colourants to deliver exceptional results even on dark hair. It’s available in five shades – sienna brown, saffron copper, ochre red, mahogany burgundy and terracotta brown – to suit a variety of bases, either adding colour or enhancing your natural shade. Apricot Kernel Oil with Ionene G and Incell Complex give the hair a conditioned appearance and glistening shine.

L'Oreal No Filter Needed Backstage Image

With only 20 minutes’ development time and a discreet, gradual fade, this is the colour service tailored to a busy life. And for Alessandra, it means she can be Instagram-ready all day long – absolutely no filter required.

Make your colour pop with L’ORÉAL PROFESSIONNEL. Book in for a consultation at your nearest participating TONI&GUY salon today.