Lo-Fi Hair

Lo-Fi Hair

Kiss goodbye to fussy, preened, over-styled tresses. This summer it’s all about revealing the real you

As the saying goes: once is a fluke, twice is coincidence, and three times is a trend. The entire fashion industry was built on this idea. But what if the trend is that there is no trend? That was the case this season when the concept was turned on its head with designers shunning uniformity in favour of celebrating the individual and all its beautiful idiosyncrasies.

Thisanti-trendwasnevermoreapparent than at the House of Holland show, where models sported looks that ranged from twenties-style apper bobs to long and loose auburn locks and teased-out afro curls. ‘Each girl has been cast as an individual. So rather than creating clones, it’s about coming up with a fresh look for each of them,’ explained Toni&Guy International Artistic Director Cos Sakkas, who directed the hair for the show. A whole host of other designers followed suit for SS16.

Cue carefree post-shower manes uncombed and air-dried at Thakoon; au naturel hair colours at Calvin Klein; trusty topknots courtesy of Judy Wu and unironed, bedhead kinks in all their glory at Stella McCartney and Jean-Pierre Braganza. This relaxed aesthetic may seem like a lazy girl’s dream, but undone doesn’t mean unkempt. Choose products carefully. Look for those tailor-made to your hair type to work with it and not against it. Now all you need to worry about is your wardrobe.

au naturel arsenal

Stock up on products tailored to your hair type

1. label.m Texturising Volume Spray, £13.50
2. label.m Curl Cream, £14.95
3. label.m Resurrection Style Dust, £12.95
4. label.m Brightening Blonde Balm, £13.95
label.m Grooming Brush, £13.50

  • Words: Catriona Taylor

  • Photography: Anthea Simms, Catwalking.com