YMC X River Island

YMC X River Island

British brand YMC marks its 20th birthday with an archival highstreet collection

River Island has previously tapped homegrown talent including Baartmans & Siegel and Lou Dalton for its annual Design Forum collections.  This year will see casualwear brand YMC (You Must Create) celebrate its 20th anniversary in style, teaming up with the high street retailer to produce a range at a lower price point.

A total of15 key pieces of outerwear and accessories will be revived from the archives with some designs dating back to 1996. Expect zip-front jumpers, skater trousers and lightweight anoraks. Contemporary classics will also make an appearance including head designer Fraser Moss’ baseball shirt - ideal for the channeling the athleisure aesthetic tipped to be one of summer’s hottest trends.

The collection will make its debut in June at London Collections Men via a specially commissioned fashion film. Prices will start from £22 and will be available from early June in selected YMC stores and online at riverisland.com


  • Words: Rebecca Parker