London Fashion Week Report: AW16

London Fashion Week Report: AW16

Carbon copies were banished as individuality reigned supreme at the AW16 shows. Here are our favourite looks from London’s showcase

Apu jan

Apu Jan presented a range of refined textured knitwear and romantic floral patterns, seeking to explore the relationship between memory and emotion for his AW16 collection. Strength was depicted in the intricately knotted braids prepped with label.m Volume Mousse designed to mimic the collection’s handmade knitted chains, and were juxtaposed against loose wispy baby hairs set with label.m Hairspray that framed the face for an altogether whimsical feel.


Ashley Isham

Ashley Isham’s warrior woman came to life with plenty of glitter and dazzling golden face embellishment. Label.m Volume Mousse provided hair with a subtle lift at the crown while the remainder was smoothed into a low ponytail, complete with tribal knotted detailing and a dramatic feather fascinator.


House of Holland

It was a case of twenties flapper meeting seventies rocker at the House of Holland show, fusing look-at-me prints, lashings of glitter and tactile velvet . Keen to present each model as an individual, hair varied from one girl to the next. Long manes teased into tight ringlets with the help of label.m Soufflé, while chin-length bobs were spritzed with label.m Sea Salt Spray for a modern Louise Brooks vibe.

Judy Wu

Drawing inspiration from female pioneers in aviation, Judy Wu’s AW16 collection saw from parachute dresses and utilitarian detailing quite literally take flight down the catwalk. Windswept hair was given a touch of glamour with shiny roots polished with label.m Hold and Gloss Spray, while the lengths were crimped and roughly backcombed from the temples to add plenty of height. Finishing touches were added with label.m Texturising Volume Spray for weather-beaten charm.

Lantern Sense

Lantern Sense’s debut at LFW saw the brand harness the 90s London grunge scene with slouchy knits, a scattering of red sparkle dresses and punk pin details. Model’s hair was spritzed with label.m Sea Salt Spray to fashion undone textured topknots before being tightly braided down each side to nod to a rebellious spirit.


Paul Costelloe

An aeroplane crash and a desert landscape set the scene for Paul Costelloe’s nomadic traveller clad in soft elbow length leather gloves and tactile shearling. Label.m Texturising Volume Spray and label.m Sea Salt Spray added an authentic gritty, sand-like texture.

Sid Neigum

Sid Neigum’s AW16 collection presented his trademark maximalist minimalism, with a mathematical approach to silhouette. A colour palette of black, camel and grey was kept the show deliberately pared back, with hair to match. An impressive topknot and low-key matt texture - thanks to lashings of Label.m Texturising spray - resulted in a look that didn't need to try too hard to be noticed.

Tata Naka

Tata Naka payed homage to the last days of disco with metallic bomber jackets and brazen stripes. Three key hair looks took centre stage, from glossy defined waves, Grace Jones flat tops (finished with label.m Therapy Rejuvenating Radiance Oil) and a shoulder-length styles swept off of model’s faces and kept in place with label.m Extra Strong Gel.

Typical Freaks

The upcoming Suicide Squad film provided inspiration for the Typical Freaks collection with comic book references and pops of pastel hues. Hair was sprinkled with label.m Resurrection Style Dust to give hair a boost before it was coerced into gravity defying mohawks. The rest of the hair was slicked into a low plait and kept in place with a liberal application of label.m Extreme Hold Hairspray.

Xiao Li

Xiao Li took influence from the inner workings of a clock, using cog shapes to introduce unusual structures into the collection. Hair was kept simple in a pristine ponytail prepped with Label.m Volume Foam, while playful coloured silicon strings added interest.

  • Words: Rebecca Parker