Hard to resist

Hard to resist

Guilty of mistreating your hair? Resistance Thérapiste,  the new wonder from Kérastase, aims to right your wrongs

Do you tell your hairdresser the whole truth?  On a daily basis our hair is put through its paces. Constant curling, colouring and straightening using heated styling applicances can result in hair feeling weak and looking damaged.  A lot of us turn a blind eye to any tell-tale signs of trauma, over-estimating our hair’s natural capacity to bounce back until it’s almost too late.

Now even our guiltiest of hair sins can be washed away with the new Resistance Thérapiste formula from cult beauty brand Kérastase. This renewal range – available both as an in-salon treatment as well as a take-home range – aims to renew the appearance of fatigued, stressed-out hair for a stronger, more resistant feel. Work undertaken by  L’Oréal Advanced Research and the brand’s hair stylist ambassadors has resulted in the perfect follow-up to the original Resistance formula that’s been the staple of beauty editors all over the world since 1995.

As any  Kérastase stylist will tell you,  ceramides, keratin and KAPs are three integral components of the hair fibre. Ceramides are found in the external layer of the hair and create a protective barrier around the hair, whereas keratin is a key structural component which gives strength and elasticity to the inner and outer areas. Lastly, KAPS  (keratin associated proteins) are vital to bond the keratin together. Without these, hair fibre quality is prone to breakage and can appear damaged. New Resistance Thérapiste, for very damaged over- processed hair, features FIBRA-KAP™ and SÈVE DE RÉSURRECTION, an innovative complex  composed of protein derivative, pro keratin, amino acids and botanical extracts.

It’s this incredible technology that makes Resistance Thérapiste the perfect hair solution for tired, brittle hair.  Trust your hair’s recovery in the professional hands of the expert stylists and give it the  second chance it deserves.  Visit kerastase.co.uk for more information.

Bain Thérapiste
A balm-in-shampoo that envelopes the hair fibre during cleansing, helps to reduce friction and protects hair from the appearance of damage.

Soin Premier Thérapiste 
An innovative conditioner that can be used either before or after you shampoo – perfect for fine-haired clients who want a lighter, smoother look.

Serum Thérapiste 
A dual-care treatment that helps reduce the appearance of of split ends and protects against styling heat up to 230°C.

Masque Thérapiste for thick hair
An intense nourishing masque that acts as a bandage for very damaged hair, leaving it feeling nourished and cared for.

Discover New Resistance Thérapiste
at a toni&guy salon near you.

Have a #hairconfession of your own? Tell all to win a year’s supply of new Resistance Thérapiste* at Kérastase.co.uk

*UK residents 18+. Starts 01.05.15 at 23:59. Ends 31.07.15 at 17:00. Fill in the form at kerastase.co.uk & #hairconfession  (max 50 characters). Random prize draw on 31.07.15. 1 winner. For full T&C’s Visit kerastase.co.uk/terms-and-conditions/