The casual wash-and-go service just doesn't cut it anymore. Haircare 2.0 heralds the birth of the hair spa
There are close parallels to be drawn between the haircare and skincare industries. Many of us now realise that certain skin concerns – colour correction, ageing and moisture balance, for example – apply to hair as well. As a result, both markets have been flooded with beauty balm and colour corrector creams, age-defence oils and hydration masks. And a surge in hacials – a hair 'facial' that targets specific problem areas – has resulted in the rise of the hair spas that perform them.
Toni&Guy was one of the first brands to recognise this trend early on, opening up a whole chain of in-salon hair spas nationwide for customers looking for something more than a simple wash and blow-dry. Toni&Guy has introduced the HAIRSPA as the perfect spot for clients to de-stress and unwind in. It's also ideal for those looking for an expert to prescribe the correct treatment for their hair.
Customers can choose from two main types of massage: treatment and relaxation – both take around ten minutes, with prices from £10, and focus on a prescriptive approach, using different products for each individual. While every massage is finished with a luxurious hot-towel wrap, each salon adds its own touches to personalise the experience.
Thomas Clarke, owner of Toni&Guy Southend-on-Sea explains: 'Our HAIRPSA has reclining massage chairs, perfumed candles and seasonal comforts such as snuggly throws,' he says. At essensuals Bath, salon owner Catherine Hodges offers clients the chance to upgrade to an indulgent 20-minute massage. Her HAIRSPA service has been a hit with both men and women alike.
'The Intensive Mask treatment is a favourite and men love the peppermint one,' she says. Sammi Sayer, owner of Toni&Guy Newbury says the HAIRSPA is particularly good for those with coloured hair. 'I'd recommend a visit to the HAIRSPA every 8-10 weeks, and definitely every time you have your hair coloured, so you can achieve the best results,’ she advises. So for healthy – and stress-free – hair you had better book a good hacial. Find your nearest HAIRSPA at toniandguy.com
At home aftercare
Take the spa experience home with you to ensure hair is in optimum condition in between salon appointments. Consult your Toni&Guy stylist for a prescriptive package that's tailored to your hair's needs or purchase online at labelm.com
Meet the Experts
Catherine Hodges essensuals Bath
'We add in an extra neck massage to round off the service, and clients can upgrade to a 20-minute massage'
Sammi Sayer Toni&Guy Newbury
'Our spa is a private area away from the chaos. Music and low lighting add to the sensory experience'
Thomas Clarke Toni&Guy Southend-on-Sea
'We add eucalyptus oil to the hot towels and use scented candles, blankets and hot water bottles in cold weather'