Secrets Of A Style Icon

Secrets Of A Style Icon

Take an intimate tour of Alexa Chung’s spectacular world with her debut book, IT

No style maven’s dressing table is complete without it. Gorgeously bound in powder pink, IT is the highly anticipated debut book from Alexa Chung: indisputable style icon, British Fashion Council ambassador and the new face of L’Oreal INOA. Full of dry wit, self-deprecating admissions and bite size pearls of wisdom – from musings on pricey knickers to her love of Wednesday Addams – Alexa decodes her inimitable style for our delectation. In an unusually intimate glimpse into her world, IT offers up pages after page of personal photos, illustrations and solid gold tips for channelling her effortlessly cool vibe, including secrets to achieving her trademark bed head ’do.

Packed with beauty, fashion and life tips, this book is perfect when you need a little style pick me up or a reassuring reminder that even a woman voted Style Icon for three years running at the British Fashion Awards and a contributor to British Vogue can sometimes get into a fashion funk.

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 Want to recreate Alexa’s effortlessly undone hairstyle?

Step 1 Blow dry hair with a medium round brush using label.m Blow Out Spray,£17.50 for 500ml, for protection, shine and texture.
Step 2 Once completely dry spritz label.m Sea Salt Spray, £13.25 for 200ml, all over and massage at the roots.
Step 3 Finish off by sprinkling on some Resurrection Style Dust, £12.25, for enhanced volume that’ll last all day.

  • Image: REX/Beretta/Sims