Sacha Mascolo-Tarbuck reveals her inspiration for the womenswear story


‘High summer calls for colour, and lots of it. I wanted to channel some of the high-octane glamour that Guy Bourdin is famous for: lots of saturated colour and graphic lines.’

The Inspiration

‘Our womenswear story was formed around the new Toni&Guy accessories range – a quirky line of clips, bands and chains perfect for the festival season.’

behind the scenes

‘This was a really energetic shoot that required plenty of dynamic movement  from our models. Our mantra on the  day was “Go bold or go home!”’

Sacha Mascolo-Tarbuck, Global Creative Director

'We’re seeing a surge in demand for lo-fi styling from clients. For those who want something slightly less permanent than a cut or colour, we’ve got our Fashion Fix service, our new Blow Dry Menu and now our accessories range.’

  • Photography: Andrew O'Toole & Bruno Vivaldi