The bling ring
Chanel Fine Jewellery ventures into e-commerce with Net-A-Porter
Chanel has just launched its latest fine jewellery collection, Coco Crush, on Net-A-Porter. This is the first time that any Chanel product, other than make-up, has been available to buy online. The digital pop-up store is live for three weeks only, after which the jewels go on sale in Chanel stores on 6 May.
The limited-edition collection consists of a thick statement cuff – a snip at £13,500 - and five chunky rings in 18-carat white and yellow gold, which start at £1,400 each. The rings come in a variety of widths and each of the striking designs feature the brand’s trademark quilted pattern.