Moodboard
Sacha Mascolo-Tarbuck reveals her inspiration for the menswear story
Concept
I love the 90s-infused streetwear that fashion’s revisiting at the moment. We’ve kept it current with a flash of yellow – a key colour for men this spring – and plenty of graphics.”
the Inspiration
“We explored some classic Britpop cuts – including the ubiquitous curtain look – experimenting with length, but keeping lots of interesting texture in there.“
behind the scenes
“The new label.men Max Wax was key for this shoot – it’s lightweight and gives shine with a little bit of hold. And you can manipulate it throughout the day.”
Sacha Mascolo-Tarbuck, Global Creative Director
‘Bold, graphic clothes demand statement hair. Because we're
borrowing elements from the past, it's important that we keep
the overall look modern and fresh.’