Meet the Mascolos

Toni&Guy has never stopped evolving. from its focus on education, to pushing creative boundaries and growing the franchise business model, we chart some of the key moments in the brand’s history...

New beginnings
Toni Mascolo arrived in England in 1956 at the age of 14, with his mother and brothers, to join his father Francesco and to start a new life. Having learnt the trade from his father, Toni was already the manager of a large salon at the age of 16.

Tigi launches
In 1979, the Mascolo brothers develop and launch TiGi Haircare.

The brothers ensured that education became the backbone of Toni&Guy. Today, the international artistic team teaches approximately 100,000 hairdressers a year. Anthony was pivotal in developing Toni&Guy’s educational offer.

Franchise model
The first Toni&Guy franchise opened in Brighton, 1988. The first international salon opened in Tokyo, Japan in 1985. Toni pioneered the franchise model in the UK.

Newcomer of the year
At just 19, Sacha is the youngest ever winner of this title at The British Hairdressing Awards.

A new direction
In 2001, the demerger happens, and Sacha steps into the role of Global Creative Director, taking the brand in a more fashion focused direction.

Digital, video, tv
In 2001, the TONI&GUY haircare range is relaunched and Toni&Guy launches a new website, In 2002, Sacha’s husband James Tarbuck launches Toni&Guy.TV, an in-salon digital network – the first of its kind in the UK.

Christian at Essensuals
With 60 salons and massive expansion plans for the USA and Asia, Christian Mascolo’s role at the helm of Essensuals is constantly changing.

Fashion links
In 2004, Toni&Guy becomes an official sponsor of London Fashion Week. In 2010, Sacha and James Tarbuck join the British Fashion Council, and in 2011 Toni&Guy becomes official sponsor of The British Fashion Awards.

  • Words: Alex Ashcroft