Cool  Operator

Cool Operator

Achieve your perfect-looking,  long-lasting shade of icy blonde with  L’Oréal Professionnel Majirel High Lift

Being blonde is always in style but right now, this flattering colour has never been so fashionable. Around 44 per cent of women in the UK dye their hair blonde* and this season there’s a growing trend toward more icy tones, both on the catwalks and among celebrities. For those women seeking  a perfect shade of blonde, it’s all about achieving  a natural finish made up of several different hues that complement your skin and eye colour.

This is where Majirel High Lift comes in. L’Oréal Professionnel’s new in-salon formula delivers intensely neutralising, long-lasting results in just one treatment. Containing Icium+, an iridescent colourant, hair is left with a shimmering, blended blonde. It also contains Incell and Ionêne G. The product helps protect hair fibre, ensuring the colour is balanced from root to tip for a shiny finish.

So book a consultation with one of Toni&Guy’s skilled colour technicians  to achieve a bespoke shade unique to you using Majirel High Lift. Its increased levels  of neutralisation set its icy tones apart while helping leave  hair feeling soft, silky and resistant to fade.  Aftercare is important too. Série Expert’s Silver Shampoo, L’Oréal Professionnel’s colour caring shampoo, will keep all traces of  brassiness at bay. If you dream of being  a personalised, ice cool blonde this spring, visit a Toni&Guy salon today to discover Majirel High Lift.

Book a colour consultation at your nearest TONI & GUY salon
to discover the right blonde for you with


* KWP USAGE – 12 m/e June 2010 to 2014– GB FEMALE Users percent: ‘What is the last colour you applied to your hair?’