Debut Flagship for E. Tautz

Debut Flagship for E. Tautz

The menswear label sets up shop in London’s Mayfair

After 144 years in the tailoring trade, luxury menswear label E.Tautz has now opened its very first store on W1’s Duke Street which begs the question: why now?

 “The timing seems right. Tautz has grown up and we wanted a home in London to show the full breadth of our collection,” explained owner and Creative Director Patrick Grant. “It feels good to be bringing the brand back to North Mayfair where Edward Tautz chose to start his business almost 150 years ago.”

The 2,000 square foot flagship houses the full mainline collection, as well as offering a made-to-measure tailoring and made-to-order knitwear service. The late 50s/ early 60s inspired interior made of wood, concrete and whitewashed walls was created by architects Sanderson Studios and is set across two floors. The building is a mere stone’s throw from the spot where Tautz chose to set up business all those years ago, before the label merged with bespoke Savile Row tailors Norton and Son in 1968 to become the brand that it is today.

E. Tautz 71 Duke St London W1K 5NX

  • Words: Catriona Taylor

  • Photography: Debbie Bragg / E. Tautz