Fit for a Queen

Fit for a Queen

Tongues were swagging ahead of Fashion Week as rumours were confirmed that Royal favourite designer Erdem Moralioglu is set open a brand new London store.

Adored by celebrity fans Kate Middleton, Sarah Jessica Parker, Keira Knightley and fashion editors alike, Erdem is set to open his first UK emporium next spring, to celebrate a decade of his eponymous label.

The 2,000 square-foot flag-ship in Mayfair’s South Audley Street will stock the London-based designers ready-to-wear line.

“I’m so thrilled to be opening my first store," says Erdem, "London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step.”

Prepare for the fash-pack stampede!

  • Words: Bethan King

  • Photography: Erdem A/W 14