Field Day

Field Day

Rich colour, cool braids, bold eyes and a bare face make for the holy grail of festival style


This colour story is all about creating a subtle-looking blush of colour that works with the hair’s natural tones to give depth and contrast. Colour is applied to mid-lengths and ends only, alternating between interior sections and outer sections, thus avoiding obvious regrowth and demarcation lines. It’s ideal for those who’ve never had colour before and those wanting a low-maintenance, fuss-free look. The techniques adopted by Toni&Guy International Technical Director Jo O’Neill, using L’Oréal Professionnel INOA, create a very subtle, modern take on the ombré effect – the coloured sections appear almost spotlighted, and lend a kind of interior glow to the hair. Our models had straight, naturally mid-brown to dark-brown hair, but this technique works well on wavy hair and blondes, too.


To prep, Toni&Guy International Artistic Director Mattia Esposito ran a little label.m Volume Mousse through damp hair. A spritz of label.m Sea Salt Spray gave the hair traction ready for plaiting and added definition to the finished looks. Finally, label.m Hairspray ensured the braids stayed put. Mattia also used L’Oréal Professionnel and Rowenta Salon’s Steampod professional straightening tool to gloss and straighten hair where necessary – see the top area of Cassy’s hair (above). The glossing effect of the Steampod really enhanced the rich cognac tones which Toni&Guy International Technical Director Jo O’Neill created. Fun, modern and brilliantly practical (if you deploy enough mousse and hairspray, that is), summer braids are the perfect way to showcase a new colour treatment – just see the soft, caramac hues on model Alex’s locks (main image). Now all we need is a little bit of sunshine...

Get The Look: Your Festival Hair Survival Kit

1. Galaxy Comb £362 Jennifer Behr, 2. Milou Headband £325 Eugenia Kim, 3. Brunette Ressurection Style Dust £12 Label.M, 4. Hairspray £11:50 for 300ml Label.M, 5. Bunny Hairclip from £30 Katie Hillier,6. Headband £340 Maison Michel, 7. Sea Salt Spray £12.95 Label.M, 8. Grooming Brush £13 Label.M, 9. Set of 3 Charm Hairbands £25 Marc By Marc Jacobs, 10. Floral Headband £55 Rock 'N Rose, 11. Bronze Kirby Grips £2.75 for a pack of 40 Label.M, 12. Volume Mousse £11.95 for 200ml Label.M

  • Photography: Mark Shearwood

  • Colour: Jo O’Neill, Toni&Guy International Technical Director, using L’Oréal Professionnel INOA and Platinum Ammonia-Free colour

  • Hair: Mattia Esposito, Toni&Guy International Artistic Director, using label.m Professional Haircare Hair

  • Assistant: Kev Speck

  • Make-Up: Helena Lyons using MAC

  • Styling: Nic Jottkandt

  • Models: Cassy K at Milk and Alex Skilbeck at Profile

  • Words: Alex Ashcroft