Karl comes to London

Karl comes to London

Karl Lagerfeld, he of the acerbic one-liners and monochromatic wardrobe, opened the doors to his European flagship store in London this week

The usual members of the fashiorati out in full force on opening night: Cara, Suki, Gandy the Dandy et al. The 3,000 square foot concept store, named after Lagerfeld's eponymous label, is a high-tech haven for those looking for an unforgettable shopping experience. 

Customers can browse the rails and share their favourite pieces online via iPad minis or leave a message for Karl himself in the digital guestbook. For the exhibitionists among us, each changing room boasts its own photo booth, perfect for those grade-A Delevingne-style selfies. Fall in line, Regents Street.

145-147 Regents street, London

  • Words: Catriona Taylor