Connected keep it real

Connected keep it real

label.m has always championed hair as a tool for self-expression, and this season’s Keep It Real campaign, which is part of the Toni&Guy Connected offering, carries on that tradition

It cannot have escaped your attention that we’re creating a new wave of beauty right now. The 2020 spirit of inclusivity has become greater than ever before, social norms and notions of traditional ideals are being challenged and we are all pushing for more diverse and representative ranges and campaigns. Going forward, beauty will be about enhancing and celebrating our individual characteristics and living in the moment as opposed to striving for conventional standards of aesthetics.Over the following pages we celebrate the diverse beauty of our staff and long-standing collaborators.

  • Hair: International Artistic Team

  • Photography: Jack Eames