The Rise of label.m

The Rise of label.m

With 15 incredible years under its belt, label.m is now one of the leaders in professional haircare. We chart the brand’s journey so far

Since its 2005 launch, the label.m range has achieved so much, from industry awards to becoming the Official Sponsor of London Fashion Week and collaborating with some of fashion’s top designers. The rest as they say is history.

2005

Toni Mascolo and Sacha Mascolo-Tarbuck launch label.m Professional Haircare. The range has 30 products and a mission to inspire stylists around the world, as well as develop and strengthen their hairdressing skills.

2008

Exclusive new label.m packaging is launched with 40 products.

2010

Giles’ first exclusive designer gift range marks the beginning of the many successful designer partnerships. These collaborations set apart label.m and Toni&Guy in bringing the latest catwalk inspiration to clients.

2011

The label.m Therapy range launches – it boasts the exclusive Rejuven-8 complex with superior anti-ageing ingredients.

2013

label.m becomes the Official Haircare Product of London Fashion Week.

2015

The first on-product design collaboration with Giles takes place to mark label.m’s 10th anniversary. Following this, the label.men range is launched, reflecting the new generation of men’s grooming.

2016

Diamond Dust launches _ by this point, we’ve garnered over 100 product awards in both consumer and professional categories.

2017

Fashion Edition Wax Spray is launched.

2018/19

A great year for launches of tailored haircare collections, which included Cool Blonde, Curl Define and Anti-Frizz. The product range now caters for every major hair concern and extends to heat styling and electrical tools.

2019

Snapshot treatment range launches in-salon.

2020

label.m celebrates 10 years of designer collaborations.