A Perfect Storm

A Perfect Storm

If you’re longing for beachy, tousled waves, grab a spritz of this iconic label.m product

There’s always a slight breeze at the beach. As you emerge from the waves, it partners with the salt water in your hair and dries your tresses into sexy, tousled waves. Dull locks gain texture and body, while curls are defined and bouncy. The result is effortless surfer chic. But what happens to your summer hair styling when your trip is over? For those who want to emulate that lived-in, post-beach vibe, look no further than label.m’s Sea Salt Spray.

The unisex, vegan spritz forms the backbone of the professional haircare range label.m, which was developed by the late Toni Mascolo in partnership with his daughter, Sacha Mascolo-Tarbuck. It’s continued to be a top seller since its launch in 2005, in addition to being a backstage favourite with the Toni&Guy artistic team. “A good texture spray will add definition and shine, without looking sticky, crunchy or dried out; Sea Salt Spray ticks all of these boxes,” says Efi Davies, International Artistic Director. “It’s a versatile spritz for wet or dry hair, which can be layered to add lift and texture to all lengths of hair. It’s perfect for creating rough waves.”

The salt absorbs any oiliness, while fig fruit extract gives hair body and avoids dryness and tangling. Extra protection comes from the innovative Enviroshield Complex (containing polysilicone-15, Barbados cherry, olive and avocado oil), which protects hair against the elements and damaging UVA/UVB rays. It also has a thermal shield to help protect your hair against heat styling, should you ever wish to pick up your hairdryer again.

Does Davies have any at-home styling tips for urban surfers? “I like to spritz the product into slightly damp hair. You’ll get that beachy texture, but with an edgy, matte finish.” To book a hair appointment with Efi Davies, contact Toni&Guy Sloane Square on 020 7730 8113