Spring Summer 2020 Hair Trends

Spring Summer 2020 Hair Trends

The Toni&Guy Session Team whipped up the very hottest hair trends at LFW SS20 – here are the five to know

Equal parts 90s-inspired and ode to the world of science fiction, buns aren’t going anywhere next spring. There was a twist on the trend at Simon Mo, with the textured buns created by Toni&Guy International Artistic Director Jon Wilsdon. His trick? Sectioning the hair into a not-too-tight ponytail and layering up label.m Texturising Volume Spray from root to tip before crimping it. Rolling the hair forward into a bun before pinning in place, the crimped ends were left loose almost giving the illusion of a fringe. And for a playful, summer-ready finish, brightly coloured hair accessories were added.

There’s still inspiration to be found at LFW, even if you’re more of a wash-and-go girl. Take your cue from Le Sillage, where Toni&Guy Artistic Director Hayley Bishop and her team worked with each model to create a bespoke look, tailored to their natural texture. Using label.m Fashion Edition Wax Spray, Bishop created a semi-wet, semi-dry effect, where the hair had lived-in roots and softer ends. The lengths were left product free, and teased and shaped to enhance their organic bends and kinks. After all, nonchalant never goes out of style.

Cropped styles had their time to shine at SS20, too. At DB Berdan, hair was sprayed with shocks of temporary colour as a nod to the bold hues found in their collection, and the cool-girl texture was courtesy of Toni&Guy International Artistic Director Efi Davies. Using label.m Texturising Volume Spray, she and her team worked with an array of pixie cuts and crops to create piece-y, modern movement. The “racing for equality” theme of the collection made for a happy marriage between athleticism and celebration, with primary colours and playful shapes pairing perfectly with Davies’s creations.

The word of the day at Shopyte? Expensive. Hair was sleek, polished and with that signature swish that all Park Lane princesses have. While super-luxe, there was still a slightly athletic finish, thanks to the low side partings and pulled-back ponytails created by Toni&Guy International Artistic Director Efi Davies. Beginning with a good spritz of label.m Fashion Edition Wax Spray to add shine, Davies then secured hair into place before using straighteners to tidy up the ends and ensure there was nary a hair out of place.

Inspired by the maximalist glamour of Studio 54 (by way of Marilyn Monroe, of course) Toni&Guy International Artistic Director Philipp Haug used label.m to create a modern take on decadent curls at Malan Breton. Creating a look that was bouncy, polished and oozing subtle glamour, naturally prep began with label.m Volume Mousse. The hair was then split into sections and tonged, alternating backwards and forwards for extra lift. Clipped into place to set, the curls were then gently brushed out into their final shape. Va-va-voom indeed.

Click here to pick up the products used to create these looks

  • Words: Daniela Morosini

  • Photography: Alex Chai, JP Bonello, Joel Ryan