2020 Trend Report

2020 Trend Report

Celebrating the enduring relationship
between hair and fashion, this year’s
hotly anticipated Toni&Guy collection
takes the catwalk as its inspiration

Led by Global Creative Director Sacha Mascolo-Tarbuck and Head of Education Cos Sakkas, the new collection from Toni&Guy speaks to the brand’s position as a global trendsetter. And it has a personal angle too, with both Sacha and Cos able to draw on their vast experience of heading hair teams at countless fashion weeks.

Interpreting key catwalk trends from major fashion capitals into hairstyles, the collection comprises six distinct cuts and six distinct colour finishes. While the innovative collection as a whole has been developed so that each cut will work beautifully with each colour.

Brimming with creativity, the 2020 Trend Report acts as a showcase for the ingenuity and skill of the world-renowned Artistic Team. While also cementing Toni&Guy’s position as the most fashion-forward brand in the hairdressing world.

Split into seasons, with the spring-summer trends due to be revealed in the forthcoming magazine, we’re focusing on those trends that will have your tresses looking ready for autumn and beyond.

 

shape up

Masculine meets feminine in this directional cut. Using barber shop techniques, the silhouette and androgyny of the jumpsuit have been interpreted as a clean and tight graduation with perfectly detailed perimeter outline.

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shadow light

Taking its lead from the make-up world’s contouring and strobing techniques, this colour trend plays with the idea of opening and closing. Using two colours, the darker shade creates a shadow, while the lighter adds volume and texture.

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blow up

This beautiful cut is all about the oversized bow trend, which has dominated catwalks across all major fashion capitals in recent seasons. While also embracing natural texture, blow up brings to mind a bow sitting vertically.

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girls with curls

Enhancing texture with its earthy palette and vintage aesthetic, girls with curls has been crafted especially for curly hair. Using a perm rod – a tool intended to set and style – colour is rolled into the hair, picking up different depths and tones.

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on your bike

Inspired by the cycling shorts seen on the catwalks, on your bike represents the adventurous girl for whom freedom is paramount. A neat nod to a bike helmet can be seen in the dynamic fringe and the rounded layers shaping the face.

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lift me up

This beautiful technique works whatever your base colour and has been created with time-poor clients in mind. It gives maximum impact in the shortest amount of time by cleverly combining foiled micro lights with a balayage technique.

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making waves

California cool and the corresponding beach-y surf-luxe trend is behind this modern style. Lived-in texture is created by loose, internal layers that expose cheekbones, while razor cutting adds to the effortless look.

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bleach please

With a nod to Pantone’s Colour of The Year 2019, Living Coral, bleach please reflects delicate shades of mink rose, marking a return to more subtle colour trends. It can also act as the ideal canvas for experimentation with micro trends.

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pinch me

With a tailored, hourglass silhouette as its starting point, this cut removes volume from the widest part of the head, creating a shape reminiscent of a hairstyle created when worn with a 1920s flapper’s headband.

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en beige

Following the core principles of being light-reflective and low maintenance, this beautiful colour technique both embraces and enhances the natural tones found in your hair, while adding a pop of excitement, too.

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shape up

Androgyny is at the forefront of this cool cut, which takes its cue from the jumpsuit trend. Feminine elements merge with masculine cutting techniques borrowed from the barber shop to create clean and tight graduation with detailed perimeter.

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bleach please

Marking a move away from Insta-baiting bright shades, bleach please is a style that never goes out of fashion, with the clean and crisp platinum blonde also making a pristine canvas on which you can play with different tones.

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making waves

FFeelings of wanderlust and laid-back cool are at the forefront of making waves, which sees the use of razor cutting to create the internal layers and effortless, feminine feel that are its calling cards.

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lift me up

Designed to give maximum illumination in a minimum amount of time, this clever colour uses the combination of foiled micro lights and a balayage technique for a deeper, rooty effect through the top.

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into the fray

A signature Toni&Guy hairstyle reborn with a catwalk twist, into the fray takes inspiration from the tassels, frayed hemlines and feather trims seen at the likes of Valentino, Richard Quinn and Loewe.

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stitch me up

Inspired by the stitching on a bag and how the thread contrasts, pops of colour are stitched through the hair. Different partings will reveal different shades and levels of intensity, allowing the introduction of bolder colours.

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Click here to discover more about the campaign
and here to find your nearest Toni&Guy salon

  • Words: Miriam Bouteba

  • Hair: Toni&Guy International Artistic Team

  • Photography: Jack Eames

  • Make-up: Lan Nguyen-Grealis

  • Styling: Veronika Greenhill