Label.m Campaign: A Sneak Peek

Label.m Campaign: A Sneak Peek

In a bold new move, label.m is set to launch its ‘Real People’ campaign celebrating Toni&Guy’s hairdressers and clients.

When it comes to premium hair products, Toni&Guy’s professional haircare brand label.m has always been ahead of the curve. From its inception in 2005, label.m has rapidly evolved to offer some of the most advanced and cutting-edge hair products, as well as becoming the Official Haircare Product of London Fashion Week and winner of multiple awards. The latest campaign, which celebrates the people behind the brand, is testament to label.m’s ongoing commitment to individuality and doing things differently.

The campaign shoot, which took place at the Toni&Guy Academy in London earlier this summer, used real people and included Toni&Guy staff who were at the core of the campaign, both in front of and behind the camera. This resulted in a celebration of the people who have made the label.m brand what it is today, as well as cementing their place at the heart of the Toni&Guy family. It also paid tribute to clients from around the world who love label.m and use it for style inspiration and as their go-to haircare brand.

The ‘Real People’ campaign launches in October and promises a series of fresh, directional styles created using label.m’s extensive product line. The shots feature a wide range of hair types and textures, which embody the brand’s ethos of inclusion and unity. Toni&Guy Global Creative Director, Sacha Mascolo-Tarbuck says, “This campaign celebrates the people behind the label.m brand: our hairdressers who create new styles and trends, and our clients who use label.m products. It’s thanks to all these people that label.m is the success it is today.”

Click here to find out more about label.m, the multi-award winning Official Haircare Product of London Fashion Week

  • Words: Lizzie Barron

  • Photography: Chazz Adnitt