Meet the Toni&Guy Art Team
Education has always been a key pillar to Toni&Guy, ensuring quality and uniformity of cuts and colour – whether you go into a salon in Liverpool or Lahore. We get to know the talented team of technicians and stylists who do the teaching
Born in London to Greek-Cypriot parents, Head of Education, Cos, has been with Toni&Guy for 26 years. This multi-award-winning Artistic Director came all the way up through the Academy system, so gets a real buzz from educating the next generation, giving them the same opportunities and experiences that he’s had. Fun fact: he once had a pet goat, named Billy.
Liverpudlian, Jo, who has a brown belt in Kung Fu, originally joined Toni&Guy simply because she wanted to work for the best. And 25 years later, the company’s Head of Technical Education can’t imagine working for anyone else. “It’s magnetic,” she says. “I love being surrounded by talented, creative, off-the-wall people that come from all walks of life.”
International Technical Artistic Director Francesco spent 10 years working in his mum’s salon in beautiful Turin, where he dreamt of working for Toni&Guy. A natural-born hairdresser, he’s inspired by the new stylists and technicians, and their different points of views. He can be found in the North Audley Street salon when he’s not teaching.
Originally from Germany’s delicious sounding Black Forest, International Artistic Director Philipp cut his teeth at Toni&Guy Berlin, where he worked as a shampoo boy when he was 14. Winner of HJ’s London Hairdresser of the Year award, he has absolutely no orientation skills and loves his adoptive city so much because he ends up taking a different route to work every day.
Born on the Greek coast, International Artistic Director Efi has been a a Londoner for 22 years. Initially visiting the city to see her sister, she went to three gigs in a week, became hooked and never left. She trained in the Mayfair salon where she met founder Toni Mascolo and was taken under his wing. Efi can sing a love song in Russian, because, well, you just never know.
Growing up working on a dairy farm in pretty Summerseat, Manchester’s International Artistic Director Jon would save up his pocket money to buy issues of Vogue, and fashion continues to be his main source of inspiration. As a hairdresser in his local salon, he would go to Manchester for a night out and that’s when Toni&Guy’s windows drew his attention – he hasn’t looked back.
Switzerland-born, International Artistic Director Indira didn’t have a TV until she was 14 and hadn’t picked up a fashion magazine until she was 16, facts that help to explain her innate creative streak. Three-time winner of the Avant Garde Hairdresser of the Year award, this polyglot loves nature, arts and crafts and divides her time between teaching and session styling.
Born and bred in London, International Technical Artistic Director Siobhan loves nothing more than developing a blonde look. “I love the precision and expertise invoved in creating a look that’s always a head-turner,” she reveals. However, what you might not know is that Siobhan is also the brains behind the popular London Academy Instagram account, @toniandguylondonacademy.
Hereford-born Hayley has been part of the Toni&Guy team for 13 years, having trained in her hometown’s salon, which was “the place to go”. Fascinated by texture and silhouette, this Artistic Director finds inspiration in textiles and loves that she has has built up a loyal list of regular clients at the North Audley Street salon, where you can find her when she’s not teaching.
Born in Tehran, Artistic Director Mo has been a Londoner for the past 22 years. A mechanical engineering graduate, he initally joined the Toni&Guy education programme 18 years ago, initially as a way of learning English. His first class started at 9am and by noon he had completely fallen in love with the vibe, energy and creativity of hairdressing, and he’s still here today.
Originally from Rome, International Artistic Director Daniele’s latest look in the Toni&Guy collection was inspired by sand dunes that he saw when watching National Geographic. A self-confessed interior design nerd and property geek, it’s the same power of transformation that made him want to get into hairdressing. That and the idea of being surrounded by lots of women.
Artistic Director, Dexter, or ‘Dapper’ to his mates, initially got into hairdressing when his friend’s girlfriend suggested that he work for Toni&Guy because it would be a good way to combine his two loves: hair and fashion. Inspired by pop music from the 80s, 90s and 00s, to this day, S Club 7 continue to have the biggest influence on this violin-playing South London lad.
When she’s not teaching at the London Academy, passing on the session and editorial skills that she’s picked up creating hair looks for the likes of Mary Katrantzou, Artistic Director Silje can be found translating those techniques into styles for her clients in Toni&Guy’s Kensington salon. Both of which are a world away from the farm in Stavanger in Norway where she grew up.
Origianlly from Aldershot, Artistic Director Luke heads up the men’s course with Dexter. Inspired by all kinds of sub-culture, he has a real soft spot for mods, skinheads and suedeheads. Not adverse to a tattooist’s needle, he got his first one when he was 16 at an unscrupulous shop in Bracknell. The tattoo is of three Chinese symbols and he still has no idea what they mean.
Artistic Director Sophie got her start at Toni&Guy when she was 15 and working as a Saturday girl in East Grinstead. With a real knack for session styling and editorial, she takes inspiration from textile design, with Central Saint Martin’s graduate Derek Lawlor being a favourite. A fact that’s apparent when you see the intricacy of her incredible braiding work.
Born in London to parents who had emigrated from the South of Italy, the impressive story of the Mascolo family really resonates with Artistic Director Grace. Having started her hairdressing career at a small salon in the east end of London, she did her vardering at the Toni&Guy Academy, where she now heads up the beginner’s course, finding inspiration in her teammates.
Originally from Surrey, Technical Artistic Director Charley used to want to be the tooth fairy when she was little. Inspired by her Academy colleagues, she loves to craft creative colour looks, working with techniques like Balyage and interesting pastel or metallic shades. And if she wasn’t a colour technician for Toni&Guy, she would love to be a crime scene investigator.
Southport boy Scott grew up by the seaside and has been a member of the Toni&Guy family for 21 years, having come up through the Academy. Inspired by graphic design and geometry, this Artistic Director – who teaches the beginner’s course and vardering at the Manchester Academy – claims to not be as young as he looks, and also professes to be quite a good cook.
Artistic Director Wayne grew up in Norfolk but now lives in Brighton, commuting into London to work. He’s been with Toni&Guy for 19 years and favours working with curly hair because it’s more of a challenge but, he says, “When you get it right, you’ll keep a customer for life.” When he isn’t teaching at the Academy, he’s chopping locks at the Westfield salon.
Inspired by pretty much anything but hair, Technical Artistic Director Stuart looks to antiquity, nature, music and brutalist architecture to take creativity to the next level, push boundaries with colour and, crucially, avoid copying. A born and bred Londoner, he did a lot of extra work as a child, appearing in the audience of Live & Kicking and in the film Purely Belter.
When Michela isn’t at the Academy, you can find her at London’s Long Acre salon, unless she’s travelling, because this Technical Educator has a serious case of wanderlust. Growing up in the Italian Alps, with Lake Garda nearby, she wanted to be a rock star. She moved to London eight years ago takes inspiration from the city’s street-style scene.
Technical Educator Ian grew up in Portsmouth and now, when he isn’t teaching at the Academy, can be found using free-hand techniques to create beautiful colour on the hair of his clients in Harrow. An exceedingly shy child, he would faint at the thought of public speaking and credits Jo and Francesco for giving him the confidence to be able to give demonstrations to his class.
Current member of the Breakthrough Team Xtra, Eloise might look like a girly girl but she acts like a tomboy. Refusing to attend Brownies as a child, she instead signed up to Boy Scouts because she wanted to run around in the mud rather than learn to knit. This Techincal Educator finds inspiration all over London, particularly in Brick Lane’s graffitti and the colourful Sky Gardens.
Born in Trinidad and Tobego, Educator Louis moved to the UK when he was 11 years old and has been part of the Toni&Guy family since he was 16. Although an all-rounder, he specialises in men’s hair and for the past six seasons has headed up his own team at LFWM, on behalf of Velsvoir. A dab hand with a hammer, he did work experience on EastEnders building sets.
Educator Elle has been part of the Toni&Guy tribe since she was 14 – she started off working as a Saturday girl in Colchester and has always wanted to teach. Inspired by film noir and period pieces, she cites Sophia Coppola’s film Marie Antoinette as the main reason she got into hairdressing. A natural at editorial work, she eats Hula Hoops with a fork while she’s working.
Inspired by "f*ck-ups", Athens boy Fotis will take a mistake and give it a twist by creating something brand new. This philosophy fan (Socrates is his fave) and Academy Educator gets a real buzz from seeing the change in his students’ eyes when they get it. A big believer in energy he takes "forest baths", hugging trees to allow the energy of the tree and nature to wash over him.
Known in the Academy as a "fake Italian" because of having time-keeping skills that are more commonly associated with Italy’s northern neighbours, Educator Federico is originally from Bergamo and is descended from three generations of hairdressers. A huge football fan, 90s David Beckham is his ultimate style icon as he switched up his hair and look so often.
Educator Alessandro is originally from fashion capital Milan and moved to London five years ago. Inspired by the world around him and the conversations that he has, he likes to take ideas from different points of view. When he isn’t teaching, he’ll be in the Westfield salon, preferably working on a creative, short ladies’ cut, as that gives him the most room to experiment.
Inspired by fashion, art and nature, Technical Educator Davide is a big fan of the way that Van Gogh played around with contrasting colours, creating unexpected palettes that still worked well together. Originally from Naples, he is naturally laidback and never gets stressed. “I never freak out and focus on finding a solution rather than the problem at hand,” he reveals.
Originally from Chester, Educator Sam can be found working at the Bedford Street salon in Covent Garden when he isn’t teaching at the Academy. He used to be into Oasis and the Manchester scene but is currently listening to the Sex Pistols and a lot of punk, which means he’s creating longer, alternative cuts for men. Fun fact: Sam claims to be 6ft 3in but is, in fact, 6ft 2½in.
Acadamy Educator Sanja first got into hairdressing when she was enlisted by friends (using a pair of nail scissors!) to fix the bad haircuts that they had received at their local salons. Born into a super sporty family in Croatia and naturally creative, she vowed that she would only become a hairdresser if it was for Toni&Guy and in London. Mission accomplished.
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From New Zealand’s sleepy capital, to living 15-minutes from Tokyo’s famous Shibuya crossing – via London and later, Beijing – Toni&Guy’s Educational Director for China and the Southern Hemisphere has a truly global outlook. Growing up in a creative family, it was TOTP which drew him into hairdressing, and music, culture and film continue to be his three pillars of inspiration.