Finish your look with the colour of the summer brought to you by OPI
Dance into the summer with new Neons by OPI. Inspired by Electronic Dance Music (EDM), OPI offers six bright, statement-making shades for Summer 2019. The collection’s electric-charged palette includes bold neon hues of yellow, orange, purple, teal, blue and a hero pink. The recent Toni&Guy x Wella shoot was inspired by the Neon Trends collection as “Neons are HOT for summer,” says OPI Global Director of Color Collections, Jill Bartoshevick. “Whether you wear these shades on fingers or toes, at the beach or by the pool, neons are fun, irreverant and playful.
“In conceptualising this collection, we looked toward EDM culture, which celebrates being bold and energetic,” explains Bartoshevich. “The EDM concept of PLUR – Peace, Love, Unity & Respect – aligns perfectly with our own brand heritage which focuses on how color connects us and allows wearers to express their emotions. Neons by OPI exemplifies some of the messages you can send with color – from joy and love to peace and acceptance.
‘THIS SUMMER WE’RE REALLY EMBRACING BEAUTIFULLY BOLD HUES AND STATEMENT COLOUR CLASHING’
Sacha Mascolo-Tarbuck, Global Creative Director
Spend £15 on opiuk.com and receive a free Neon Make-Up Bag using code NEONTG