Victoria Beckham's London Flagship Confirmed
Form an orderly queue as London beckons for Madam Beckham
Victoria Beckham’s transition from pouty popstrel to much-lauded designer has been lightening quick (it’s just five years since she launched her eponymous label) and no mean feat considering her WAG phase circa 2006’s World Cup is the antithesis of the high fashion circles she moves in today.
But VB’s turn as designer is no flash in the pan. With a talented team behind her and an eagerness to learn the trade, she’s finally found her groove with collection after collection of form-flattering pieces. The proof is in the pudding, having garnered a loyal celebrity following, rapturous fashion week receptions and an impressive stable of stockists.
The final box to tick in her quest for bona fide fashion label is of course a stand-alone store to call her very own. Step up Dover Street: London’s fast emerging style hub. Madam Beckham has confirmed she’ll be setting up 7,000 square foot of shop here this autumn. “It will be the first time that people will really be able to see the brand through my eyes,” she says. We can’t wait.