label.me winner

label.me winner

MEET 2018’S LABEL-ME WINNER AND THE NEW FACE OF LONDON FASHION WEEK’S OFFICIAL HAIRCARE PRODUCT, LABEL.M

Hong Kong-born Peony Ho has been crowned the New Face of label-m 2018. The label-me competition, now in its third year, celebrates authenticity and the beauty of real people. Describing the winner, Toni&Guy and label.m Global Creative Director Sacha Mascolo-Tarbuck said, “Peony stood out for me as she has a unique style and confidence that really came out in front of the camera. She proved a perfect fit for the art direction of this year’s campaign and our ethos of individuality. I cannot wait for everyone to see it!”

“Peony stood out for me as she has a unique style and confidence that really came out in front of the camera" Sacha Mascolo-Tarbuck

Like Peony, you could be the next face of label.m. Upload your favourite selfie to label-me.com, share your style, and you could be featured in the next label.m global campaign.

Get the look

Apply label.m Blow Out Spray £15.50 on damp hair to add body and slight grip. Manipulate shape by blow drying the hair using the label.m tourmaline blow dryer £64.95 in different directions for natural movement. To fix the style, applylabel.m Hairspray £14.75 for flexible hold. A versatile look, that can be worn in different direction.