Rainbow Bright Hair

Rainbow Bright Hair

Wallflowers, look away now. This season sees hairstylists going for bold as they play with all of the colours in the paintbox

The influence of social media stars and bonafide celebs has never been stronger when it comes to hair colour. Walk down any high street and you’ll see numerous cool kids who’ve been influenced by an Instagram scroll session. Think of Zayn Malik and his rotating roster of colourful crops, Frank Ocean’s blue ‘do, Adwoa Aboah’s bright green buzzcut at the Met Gala, and Dua Lipa showing off her party-ready teal-green lob. While highlights, lowlights and natural shades will never go away, it’s bright sharp colours that are stealing the show this season, and not only on the ‘gram but the catwalk, too.

Take the Jeremy Scott show at NYFW for example, where models looked resplendent in a rainbow of tight bobbed wigs. While Marc Jacobs dialled it up, somehow persuading the models to have their hair dyed in neon, fuchsia, yellow, cerulean and more. At Paris Fashion Week, model Lily Nova walked for Miu Miu with her soft waves in postbox red. Meanwhile, back in London – traditionally the most experimental fashion week – at Mimi Wade’s presentation, model of the moment Moffy Gathorne Hardy sported shocks of highlighter green and neon yellow in her long locks. And at London fashion darling, Ashley Williams’ show, we saw a bouquet of colours in just one hairstyle, complete with punchy slogan hairpins.

“We are seeing much more experimentation with colour,” says Jo O’Neill, International Technical Education Director, Toni&Guy Academy. “I think this is because we are living in a time where self-expression has never been more prevalent and acceptance of oneself is far more important than those around us.” Wise words and a sentiment that Mary Kate Trevaskis, co-founder of creative PR company, The Tape Agency, lives by. “I started colouring my hair crazy colours about seven years ago and haven’t looked back,” says Trevaskis. “I currently have slime light and twisted lemon inspired by my ‘My Little Pony’ phone case. I love to try the colours that no-one else wants to, such as blue or green. It affects my mood positively and I also enjoy seeing how the colours fade and turn into different looks as they wash out. Plus, there are so many options.”

Indeed, so how to choose a colour? This is the fun part, says O’Neill. But be warned, "To create these stunning hues, hair is lightened and maintenance is high as the colours can fade. However, the upside is that you can change your colour to suit your mood and ever-evolving style. The trend right now is to be one’s own trend!”

Do you dare to try the trend? Ask your TONI&GUY technician for a colour consultation today.

  • Words: Beatrice Aidin

  • Photography: Instagram / @zayn