Blonde Ambition

Blonde Ambition

Find out whether blondes really do have more fun with Toni&Guy’s Colour Menu


There’s something about the summer that makes lighter-looking locks more appealing. But when it comes to going blonde, the incredible variety available can be overwhelming. And that’s only when you’ve grasped just what all of the different terms mean. You might know that you’re more drawn to Cara Delevingne’s grungy blonde look than you are to Claudia Schiffer’s golden, sunshine-filled mane, but how do you ask for that in salon lingo? And will that type of blonde even suit you?

Happily, Toni&Guy’s recently launched Colour Menu has arrived to take the confusion out of colouring. The Colour Menu is the result of a lot of hard work by Global Creative Director Sacha Mascolo-Tarbuck and her multi-award-winning Artistic Team, plus conversations with both L’Oréal and Wella. It has been developed with the customer at its heart and offers a beautiful spectrum of blondes, browns and reds.

 For lighter locks, this is no one-blonde-fits-all service. Instead, the treatments – from the bold Ultimate Blonde and exclusive contouring technique Lumi-Ombrage through to the classic highlighting service – are all available from cool, right the way through the spectrum, to warm. This reflects the fact that skin is either cool, neutral or warm, and that while Lady Gaga – definitely a neutral – can pull off every shade from canary yellow to ice white, other people – like Gwen Stefani who has rocked the same cool platinum hue for decades – tend to suit one end of the spectrum.

 

Offering cool through to warm tones means that you’ll leave your local Toni&Guy salon with the right blonde for you.

“The right tone makes all the difference,” says Sacha Mascolo-Tarbuck. “It will illuminate your skin, and make you look fresher and well-rested.”

Take the Ultimate Blonde, for example, as a neutral it’s a classic bombshell shade – think Madonna’s ‘Express Yourself’ era – but it is also available in a playful (and warm-toned) rose gold or an ice white cool-toned platinum.

Serving up a palette of blonde options (alongside brown and red-based hues) in such an easy-to-digest way is an industry first. A bespoke service, each treatment factors in service time, cost and maintenance level. The Ultimate Blonde, with its regular salon appointments, isn’t going to be for everyone. Time-poor customers might prefer to try the Root Stretch technique, which doesn’t take as long and can be left for months without a salon visit. And that’s the point, just as there are countless blonde looks out there, no two customers are the same.

“This isn’t trend-led,” says Sacha. “We’re demystifying colour with these charts and making sure that our clients get the colour that’s just right for them.”