Cloaked in green
Young brands are weaving sustainability into their designs. We profile four of the fresh faces making green the new black
Phvlo, by Hong Kong designer Johanna Ho, is a new women’s activewear line that’s versatile enough to see you through a power yoga class and then a round of cocktails in style. We’re particular fans of the brand’s focus on practicality – pieces feature innovative details including detachable hems and retractable hoods. The entire range is seasonless and sustainably made using open, independent production practices that see workers paid fairly. As well as the core line, Phvlo isn’t averse to a good collaboration, and has recently teamed up with Lane Crawford, plus Ho’s alma mater: Central Saint Martins. One to watch.
Launched last spring, luxury menswear line Rozenbroek puts sustainability at the forefront of its agenda. Pieces are built to last and there’s a focus on low waste production – each garment is made by hand in London, from certified vegan, organic materials. The brainchild of designer Jade Rozenbroek, her background in high fashion is evident from the flawless cuts and natty tailoring throughout the collection. As well as the core range, Rozenbroek does an attractive line of affordable, minimalist basics – including boxers and briefs – in planet-friendly materials like bamboo and organic cotton poplin. Hardly a bum deal.
The striking sculptural clothing produced by Toogood’s east London studio takes inspiration from traditional workwear. And the multidisciplinary brand, which was founded by sisters Faye and Erica Toogood, has just launched a new sustainable denim capsule collection, stocked in Dover Street Market. Featuring four ultramodern unisex fits, pieces are made from Britain’s only selvedge denim fabric, which is sustainably produced in a factory in east Lancashire before being stitched in the label’s London atelier. Its strong yarn will only improve with time, meaning that your Toogood denims will be wardrobe staples for years to come.
Childhood friends Maria and Federica’s upbringing by the shores of Costa Smeralda in Sardinia was the inspiration for a swimwear brand that doesn’t harm the planet. Maarï launched this year, with a range of luxurious Italian-made bikinis and one-pieces, using a soft yarn created from discarded fishing nets. The limited-edition launch range is flattering, modern and elegant, with styles available in a purist-pleasing selection of classic black and ivory white. Even better, one percent of all profits go to Healthy Seas, an organisation which works to keep the oceans free of harmful waste.