unlimited colour creativity
From bold brights to perfect pastels, unlock boundless colour possibility with Color Fresh CREATE – Wella Professionals’ breakthrough range
The 1970’s punk movement sparked a seismic shift in sartorial history, spawning killer fashion, iconic hairstyles and a shamelessly rebellious attitude to boot. True DIY creativity and unique expression were the order of the day, paving the way for fearless experimentation that knew no bounds. Over 30 years later and the decade’s signature DIY spirit still inspires, with the popularity of creative colour trends and statement hues reaching new heights.
Just in time for spring, Wella Professionals has introduced a sophisticated semi-permanent range to unlock brilliantly bespoke and expressive hair colour. The innovative Color Fresh CREATE line boasts a palette of 12 intermixable pure vibrant shades and one clear shade, expertly co-created with 9 Global Creative Artists for infinite colour combinations.
On first application, hair is transformed with radiant bold colour that is glossy and gloriously vivid. With each successive wash, the sumptuous shade gradually fades into a shimmering pastel hue that remains true to the tones of the original colour. Lasting up to 20 washes, this steady gradation will create a string of striking colour looks with minimal effort or maintenance. And because Color Fresh CREATE is made without ammonia or peroxide, and is fragrance-free, your colour experience will be just as enjoyable as the result.
Unlock your creativity and achieve bespoke colour with the new Wella Professionals Color Fresh CREATE range. For a personalised colour consultation or to book your quick colour service, ask your stylist at your nearest TONI&GUY salon.