We are the Champions

We are the Champions

Scale down the screaming and hold back the tears! We know that watching (or playing) sports takes you on an emotional rollercoaster, but the latest Champion by Wood Wood collection wants your clothes do all the talking with sportswear that reflects your mood

A new sportswear capsule collection is encouraging you to wear your heart on your sleeve this spring. In the latest iteration of the ongoing collaboration between the iconic sports brand Champion and contemporary Danish streetwear designer Wood Wood, T-shirts, sweatshirts and hoodies are emblazoned with ‘Magic’, ‘Desire’, ‘Drama’ and ‘Tears’, reflecting the euphoria induced whilst playing sports, watching your favourite team, or simply navigating the hurdles of everyday life. Slick typography is both embroidered and printed on monochrome premium jersey and reverse-weave fabric, while classic collegiate sportswear in an autumnal palate of brown, mauve, mustard and cream is given a statement edge. Here’s to getting caught up in your feelings, without compromising on style.

  • Words: Monique Todd